While trends come and go, there are wardrobe essentialsthat’ll last a lifetime. But we know how hard it is to find the perfect basics, that aren’t that basic. That is why we created a collection of wardrobe essentials, the kind that will help you bring your outfits together from start to finish without having to spend a single second worrying about what to wear. And if they happen to be from 100% organic materials? All the better.

Community. Our concept is about making thoughtful and conscious everyday essentials with great importance to quality and details for women who care. We want to inspire, motivate and encourage women to be the best version of themselves every single day.

Education. The problem of fast fashion and consumerism with its throw away attitude is not only present “somewhere in the world”, it’s rather happening here and now. So beyond the beautiful women's essentials that we design, we want to help save the world from all the fast fashion's detrimental effect on the environment and society and to show that WE REALLY CARE. Together with you. Don’t think you’re too small to make a difference – your actions count. Start with simple steps and cultivate an attitude of conscious choices.

Sustainability. Since day one, we’re operating our business in an environmentally friendly way. From choosing sustainable materials to reducing our carbon footprint by supporting local production and shipping our orders in 100% compostable mailers made from corn.