{"id":9697,"date":"2021-11-25T06:33:08","date_gmt":"2021-11-25T06:33:08","guid":{"rendered":"https:\/\/relovelabel.com\/?p=9697"},"modified":"2022-04-21T07:27:37","modified_gmt":"2022-04-21T07:27:37","slug":"zakaj-je-pravicna-in-trajnostna-moda-drazja","status":"publish","type":"post","link":"https:\/\/relovelabel.com\/en\/zakaj-je-pravicna-in-trajnostna-moda-drazja\/","title":{"rendered":"ZAKAJ JE PRAVI\u010cNA IN TRAJNOSTNA MODA DRA\u017dJA?"},"content":{"rendered":"
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PRAVI\u010cNA IN TRAJNOSTNA MODA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Zakaj je dra\u017eja?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tTo ni skrivnost: moda, ki je proizvedena na trajnosten in eti\u010den na\u010din, ima vi\u0161jo ceno.\n<\/br><\/br>Ampak zakaj?<\/br><\/br>Da bi razumeli razliko v ceni med hitro in trajnostno modo, je pomembno razmisliti o resni\u010dni ceni kosa obla\u010dila in o tem, kako hitre modne znamke uspejo ohraniti te stro\u0161ke tako nizke in o vlogi mar\u017e.<\/br><\/br>Cena obla\u010dila:<\/strong>\n\nZaradi vzpona hitre mode se nas je ve\u010dina navadila na tako poceni obla\u010dila, da pogosto pozabimo iz \u010desa so sestavljeni stro\u0161ki kosa enega obla\u010dila. Pri Relove verjamemo, da je za potro\u0161nike pomembno razumevanje prave vrednosti svojih obla\u010dil, in verjamemo, da gre trajnost z roko v roki s transparentnostjo \u2013 glede dobavne verige kot tudi oblikovanja cen. Vedeti morate, kaj pla\u010dujete, da boste bolje razumeli vrendost obla\u010dil, ki jih kupujete.<\/strong><\/em>\n\n<\/br><\/br>Obi\u010dajno so stro\u0161ki obla\u010dil sestavljeni iz naslednjih komponent:\n\n<\/br><\/br>Materiali:<\/strong> Materiali vklju\u010dujejo tkanino, niti, etikete in druge komponente obla\u010dil (gumbi, trakovi)\n\n<\/br><\/br>Delo:<\/strong> Ti stro\u0161ki zajemajo izdelavo vzorcev, krojenje, proizvodnjo obla\u010dil, vezenje.\n\n<\/br><\/br>Logistika<\/strong>: Logisti\u010dni stro\u0161ki vklju\u010dujejo stro\u0161ke skladi\u0161\u010denja, po\u0161iljanja in pakiranja.\n\n<\/br><\/br>Stro\u0161ki podjetja<\/strong>: Stro\u0161ki podjetja vklju\u010dujejo stro\u0161ke, kot so zavarovanje, nalo\u017ebe v prihodnje projekte, provizije za spletne strani in transakcije, tr\u017eenje in seveda pla\u010de za zaposlene, modele, fotografe.\n\n<\/br><\/br>Donacije:<\/strong> Zavezani smo, da bomo vsaj 1 % na\u0161e bruto prodaje podarili neprofitnim organizacijam.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tKaj so mar\u017ee?<\/strong>\n<\/br>Za pla\u010dilo stro\u0161kov na\u0161ega podjetja, kot je navedeno zgoraj, dodamo pribitek, ki nato dolo\u010di kon\u010dno maloprodajno ceno. Trajnostna proizvodnja ni poceni in vsem svojim dobaviteljem, s katerimi sodelujemo, pla\u010dujemo po\u0161tene cene. Da bi maloprodajna cena ostala na trajnostni ravni, dodajamo pribitek, ki je precej ni\u017eji od industrijskih standardov. Ve\u010dina blagovnih znamk doda pribitek x2, kar pomeni, da pomno\u017eijo resni\u010dne stro\u0161ke svojih obla\u010dil z dva, da dolo\u010dijo svojo veleprodajno ceno. Trgovci nato dodajo vsaj \u0161e en pribitek x2, da dose\u017eejo kon\u010dno maloprodajno ceno. Luksuzne znamke imajo ta pribitek \u0161e vi\u0161ji.\n<\/br><\/br>\nResni\u010dna cena hitre mode<\/strong>\n<\/br>Seveda je hitra moda znana po tem, da je poceni, zato je zelo malo verjetno, da bi se obla\u010dila, kot je npr. na\u0161 pulover iz organskega bomba\u017ea, na drobno prodajal za 130 eur. Recimo, da trgovec s hitro modo proda isti pulover za 40 \u20ac (z davkom). Pravi stro\u0161ek puloverja bi bil torej okoli 8 \u20ac (najverjetneje \u0161e ni\u017eji).\n<\/br><\/br>\nToda tak\u0161no zmanj\u0161evanje stro\u0161kov vedno pomeni, da nekje nekdo pla\u010da, in v primeru mode so to ljudje na dnu oskrbovalnih verig – od premalo pla\u010danih kmetov in prezaposlenih \u0161ivilj do slabega ravnanja delavcev v tovarni. Pravzaprav so obla\u010dila na drugem mestu na seznamu izdelkov, ki so najverjetneje proizvedena s pomo\u010djo sodobnega su\u017eenjstva. Na primer, banglade\u0161ki delavec bi moral biti pla\u010dan 4,5-krat ve\u010d od trenutne minimalne pla\u010de, ki je 44$ na mesec, da bi si privo\u0161\u010dil dostojen \u017eivljenjski standard.\n<\/br><\/br><\/br>\n\u201cCheap clothes are not cheap. Someone always has to pay for them. And that someone is a worker.\u201d Kalpona Akter<\/em><\/strong>\n\n\u00a0<\/em><\/strong>\n<\/br><\/br>\nIn tu se ne kon\u010da; prekomerna potro\u0161nja, ki jo spodbuja hitra moda, ima velik vpliv na okolje. Po podatkih odbora za podnebne spremembe (IPCC) modna industrija vsako leto proizvede 10 % svetovnih emisij ogljikovega dioksida.\n<\/br><\/br>\nNjen negativen vpliv na okolje in na milijone ljudi po vsem svetu ka\u017ee, da je hitra moda lahko kratkoro\u010dno dostopna potro\u0161nikom, vendar je resni\u010dna cena zagotovo veliko vi\u0161ja.\n\n\u00a0<\/em><\/strong>\n<\/br><\/br>\nDruga\u010den pristop: stro\u0161ek no\u0161enja (Cost Per Wear)<\/strong>\n\n\u00a0<\/em><\/strong>\n\nMorda je bolj\u0161i pristop k primerjavi cene trajnostne mode s hitro modo koncept Cost Per Wear.\n\n\u00a0<\/em><\/strong>\n\nStro\u0161ek no\u0161enja ali CPW opisuje ceno, ki jo pla\u010date za obla\u010dilo, deljeno s \u0161tevilom, kolikokrat ga nosite. Razmislite na primer, da kupite obla\u010dilo za 100 \u20ac in ga nosite \u0161tirikrat. Obla\u010dilo stane 25 \u20ac vsaki\u010d, ko ga nosite. \u010ce obla\u010dilo nosite desetkrat, se CPW zni\u017ea na 10 \u20ac. Koncept CPW nas spodbuja, da o svojih nakupih razmi\u0161ljamo racionalno, in nas spodbuja k nakupu visokokakovostnih dolgotrajnih obla\u010dil, ki vnaprej stanejo ve\u010d, vendar nam dolgoro\u010dno pomagajo prihraniti denar.\n\n\u00a0<\/em><\/strong>\n\n<\/br><\/br>Na \u017ealost so idejo o sto\u0161ku no\u0161enja (CPW) na stran potisnile blagovne znamke hitre mode, ki \u017eelijo, da o obla\u010dilih razmi\u0161ljamo kot nekaj kar prihaja in gre s trendi in zagotovo ni narejeno, da traja.\n\n \n\nTorej, ko boste naslednji\u010d primerjali ceno trajnostnega kosa obla\u010dila s hitro modo, pomislite na vpliv, ki ga je imela proizvodnja obla\u010dila na planet in delavce obla\u010dil, pri tem pa ne pozabite na koncept stro\u0161ka no\u0161enja (CPW). Dajanje prednosti kakovosti pred koli\u010dino vam lahko pomaga, da svojo garderobo napolnite z obla\u010dili, ki jih resni\u010dno imate radi in tako prepre\u010dite, da bi tekstil od\u0161el na odlagali\u0161\u010da. S tem podpirate trajnostno modno gibanje, pri tem pa se dr\u017eite svojega prora\u010duna.\n\n \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u2665<\/span><\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

PRAVI\u010cNA IN TRAJNOSTNA MODA Zakaj je dra\u017eja? To ni skrivnost: moda, ki je proizvedena na trajnosten in eti\u010den na\u010din, ima vi\u0161jo ceno. Ampak zakaj?Da bi […]<\/p>\n","protected":false},"author":1,"featured_media":11288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[51],"tags":[],"class_list":["post-9697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"yoast_head":"\nZAKAJ JE PRAVI\u010cNA IN TRAJNOSTNA MODA DRA\u017dJA? • Relove label<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/relovelabel.com\/en\/zakaj-je-pravicna-in-trajnostna-moda-drazja\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZAKAJ JE PRAVI\u010cNA IN TRAJNOSTNA MODA DRA\u017dJA? • Relove label\" \/>\n<meta property=\"og:description\" content=\"PRAVI\u010cNA IN TRAJNOSTNA MODA Zakaj je dra\u017eja? 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